1. SITE SPEED IMPACTS YOUR SEO
Search engines love speed.
There’s a lot going on behind the scenes of a website and unfortunately, there’s also a lot that can go wrong. While users expect all websites to be fast, keep in mind that the search engines need to be impressed as well.
Google already considers site speed as a ranking factor, so owning a slow website may affect your indexation in a negative way. Ever since the internet giant announced the time it takes for a page to load is an important part of the user experience, having a poor site speed can seriously impact your overall SEO.
2. FAST WEBSITES MAKE A GREAT FIRST IMPRESSION
You may not get a second chance to impress your visitors.
Site speed is a key factor in making a good first impression: your website can either push your visitors away or it can determine them to stay. Each visitor could be your next potential customer, but no one likes to wait forever for a website to load in their browsers or on their mobiles.
In other words, when it comes to your website, first impressions count! A website that loads immediately will look professional and will quickly inspire trust with your customers. A slow website, on the other hand, will make your visitors feel insecure and reluctant to become your next clients.
3. FAST WEBSITES DETERMINE MORE CLIENTS TO CONVERT
The faster your website loads, the better.
People today are becoming less and less patient and it shows. If your website takes longer than 2 seconds to load, chances are high that about half your visitors will click away. On the other hand, the faster your pages load, the more time people will likely spend on your website and convert!
By increasing the speed of your website, you will create a much better experience for your visitors. Keep in mind: the sooner you optimize your website for speed, the sooner you’ll attract more clients for your business.
4. SITE SPEED SETS YOU APART FROM THE COMPETITION
Stop sending your clients to buy from your competitors.
Sites speed affects your SEO, your rankings, the user experience and even your conversion rate. However, one of the best reasons to optimize your website and boost its speed is to keep pace with your competition.
Did you know even a fraction of a second can affect your sales and number of conversions? Don’t give your potential clients a reason to buy from your competitors and invest in your online presence today, by paying attention to details like website speed.