Top Social Media Practices to Target Your Ideal Customers

7December 2019

Facebook, Instagram, Twitter and other social media channels have been gaining ground in the last few years. Most brands today, whether famous or new, already use social media to target their market, grow their number of followers and grow their business.

But how exactly does social media help reach more clients? Aren’t social platforms just a fun way to keep in touch with your friends and share fun cat videos?

Statistics show that more than half of Facebook users alone have “liked” at least one brand and more than 40% of companies today are using social media to market their business and acquire more clients.

While building trust nowadays is not an easy task, here are 7 social media best practices any business owner can use to target more customers online.

1. Choose the right social media platform

Many believe that the more social media platforms they use, the more clients they can target. But the truth is, too many business accounts are difficult to manage all at one. Make sure you find the social media websites that work best in your case and use them to their full potential. Quality is more imporant than quantity.

2. Set goals for your business

Your social media campaigns should be planned with a goal in mind. Is the purpose of your campaign to grow your list of subscribers? Or would you like to attract new clients on your website by launching an interesting offer? Always have a clear goal in mind when launching a new campaign on social media.

3. Study your competition

Spying is not always a bad thing. In fact, your competitors might be spying on your business right now! There’s nothing wrong with “keeping your enemies closer“. Knowing what competitors are doing can help you find new opportunities to outshine them the next chance you get.

4. Stay up to date with the trends

Social media continues to evolve, and business owners must keep up. One of the best practices you can follow in order to continue to target the right customers for your business is to stay up to date with the trends.

5. Use visual elements

Social media is all about engagement and nothing says more than 1,000 words than elements that attract your followers’ attention. Visual elements – such as high quality images, videos or infographics – can be extremely powerful and help you skyrocket your conversion rate.

6. Focus on quality

Focusing on too many social media platforms or posting too many updates a day might not work to your advantage. Instead, focus on the right social media platform for your business and post quality, informative updates your followers will appreciate.  A little bit of entertainment is good as well, but be sure to use the right mix of education vs entertainment,  keep everything within your main niche, and of course, very tasteful. Don’t risk alienating a portion of your audience with controversy.

7. Target your audience through ads

Social media offers users the opportunity to thoroughly analyze their audience. Once you know who your target market really is, you can start targeting more potential clients through ads. Creating a well optimized business profile is free. But by investing in the right kind of ads, you can reach even more potential clients for your business and earn a nice profit as a result.


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