Why You Must Secure Your Website with SSL to Avoid Google’s NOT SECURE Warning
Google is working to make the web more secure and safe for everyone. If your site doesn’t display the little green padlock that indicates your site is protected with an SSL certificate, Google Chrome and other browsers will tag your site as Not Secure. This is a warning to customers, and could cause them to leave your site, costing you business! These warnings will start showing up in July 2018, with the release of Chrome 68. If a customer calls and tells you they can’t access your site, it’s most likely because it hasn’t been protected with SSL.
Why do I need SSL Encryption?
- Do your visitors purchase products from your site?
- Does your site have a contact form for customers to fill out?
In a nutshell, an SSL certificate on your site keeps thieves from spying on any exchange between you and your shoppers.
Customer Confidence – secure browsing, indicated by the “https” in your site’s URL, tells your customers that your site is safe. Google will start returning a warning message on sites that are not protected, which could turn your web visitors away quickly.
Protect Sensitive Information – SSL Certificates protect your customers’ sensitive information by encrypting the data they send to you, then decrypting it once you’ve received it.
Better Google Rankings – The world’s #1 search engine favors HTTPS-encrypted websites and will push them higher in search results – and they may penalize sites that don’t have the added security.
An SSL certificate is added to your site via your website’s hosting account – and we can help. With our SSL Certification service, you provide your hosting login credentials, and we’ll find the right kind of SSL certificate and add it to your site. This is a one-time fee – so beware of hosting companies that want to charge you for this every year.
Technical Info – SSL Certificate Installation
For those who like the technical information, here it is!
HTTPS stands for Hyper Text Transfer Protocol Secure. It’s the internet standard for secure communication via web browsers. HTTPS uses a security layer called SSL (Secure Sockets Layer) to add end-to-end encryption – meaning only your computer and the web server you’r contacting can decipher the data.
Without the S – your customers’ visits to your website are open for anyone to see. In layman’s terms, an SSL creates a secure tunnel through which information including usernames, passwords, credit card numbers and more can pass safely.
Benefits of SSL Encryption
- Privacy: Encryption means that no third party can “listen” to your conversations, track your activities or steal your information.
- Data Integrity: Modifying or corrupting data during transfer will cause an error in decryption, meaning no changes can be made without detection.
- Authentication: Successful decryption proves that you are communicating with the genuine site, preventing “man-in-the-middle attacks” and building user trust.