When was the last time you checked the status of your online reputation?
Is anybody writing your phone number on the bathroom wall?
Here are some quick ways to see what the search engines yield when customers and prospects look for your company, or for any business in your niche.
First, Google your business name. This is called a branded search. Most likely your website will come up near the top of the results, unless the fancy URL you bought after a brainstorming session is completely different than your actual business name. Why would you do that?
Google your niche
If your business is Joe’s Plumbing and you’re in Poughkeepsie, type “plumbers Poughkeepsie” in the search bar and see what comes up. If www.Joe’sPlumbing.com isn’t on the first page of the SERPS (search engine results page), we have work to do. Try a few other keyword combinations (plumbers near me, emergency plumbers Poughkeepsie, best Poughkeepsie plumber) to see if your site ranks for any of them.
Check the major review sites like Yelp and others in your niche to make sure you don’t have any fair to partly cloudy reviews of your business showing up. You need to keep on top of these reviews, and if any sour grapes customers have left poor feedback, it’s critical that you respond and try to take the conversation offline, with an offer to try to mitigate the damage.