Five Pages Your Web Site Must Include

5January 2014

While I’m not a lawyer, and I don’t play one on TV, I can offer up a few generally accepted guidelines on the kinds of legal pages that every business should include on its website.

Every site should include an About page – a place where prospects and customers can learn a little bit about you, your business, and the people who work there. It’s not a legal requirement, but an About page is an essential page to help establish trust in you and your business.

It goes without saying, I hope, that customers need to have an easy way to get in touch with you. Email, phone, instant message, social media, and of course, phone – pick one, or several…but make it easy for people to contact you. If you want customers, that is.

Terms of Use
A Terms of Use, or TOS page, is critical and details what rights your visitors have to your content. Are they allowed to share some or all of it, what they can do with the material, etc.

This one is pretty important from a legal standpoint. In the Privacy Policy you inform visitors what you will do with their information, once you capture it (name, email, etc). The FTC, BBB and individual states are enforcing the use of Privacy Policies more than ever. Don’t let this one slip. There are templates for creating basic Privacy Policies – use them.

Earnings Disclaimer
Include an earnings disclaimer if you sell products or services that inform your visitors how to make money. Even if it’s information that they may construe as “how to make money.”

You can simplify and streamline these pages with one simple link in your web site footer entitled Legal Pages, and a drop down menu linking to each individual page. Nice and tidy – and covers your butt from all kinds of potential nagging legal issues.

Again – not a lawyer here – these are basic tips and a lawyer should be consulted to determine what you may need for your special business or situation. K?

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