Website Elements, De-Mystified

18November 2014

If you’re working with a web designer, you may hear lots of tech-speak that frankly goes right over your head (although you may not want to admit it!)

Here are a few terms the you may hear when referring to the elements of your website that affect SEO (search engine optimization) as well as the general user experience:

Home Page – This is an easy one.  But your home page is the “front door” to your website.  So, like your home’s front door, it should be warm and inviting, not cluttered with  overgrown shrubbery, nor should it have chipped, peeling paint. Make it nice to look at. Hang some artwork on the wall.

Bounce rate – Your back door.  If visitors are leaving your site’s pages after only a few seconds, your bounce rate is too high. You need to ensure your content engages them and encourages a lengthy visit, and several clicks on your links and internal pages. If a prospect found what he needs on your website, he’ll stick around, and if not, he’ll look at a competing site for what he’s after.  This is bad for you.

Code bloat – Interior design and layout.  The end user doesn’t see the code, but Google does (they’re so smart!) If outdated templates, plugins or software is used, unnecessary code could be bogging it down and making it confusing for web crawlers to navigate.

Orphan Pages – Every hallway on your site needs to lead somewhere.  If  you’ve got internal links going to orphan pages (one that is not linked to from any other page on the site), that’s a design flaw.Without an incoming link, search engines and visitors can’t find your content.

Stub Pages – pages with little or no content on them, possibly started and then abandoned after someone (not necessarily you!) was distracted by a shiny object.

Meta Data – the internal data  that makes up a page – mostly invisible to the user, but extremely necessary for our friends (?) at Google.  Meta data includes the page’s Title Tag, keywords, meta description, and ALT Text. The meta description is what is used by the SERPs (search engine results page) to display preview snippets for a given page.  This is a place for good, keyword-rich sales copy, to help increase the chances that your link is clicked over all the others in the results.

Now the next time your web developer throws some of his or her lingo your way, you’ll be able to counter with “How’s my bounce rate, and what can we do to improve?”


Source:  Raven Blog

Leave a Reply

Your email address will not be published. Required fields are marked *