Why Mobile

Mobile Phones are the New Internet

A recent survey* of about 1,100 U.S. adult smartphone users sheds some light on why mobile is essential for all business sectors:

Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later. “Mobile is creating massive opportunity,” says Jason Spero, head of Google’s global mobile sales and strategy.

Mobile is the new Internet

More stats.: 61% say that if they don’t find what they’re looking for (probably within about five seconds), they’ll click away to another site. Half say that even if they like a business, they’ll use its site less often if it doesn’t work well on a  smartphone.  This means you’ll lose customers at the moments that are driving purchase decisions if you don’t have a site specifically made for mobile devices.

72% of users say a mobile-friendly site is important to them, but almost 96% have visited sites that aren’t mobile friendly. When you offer users a desktop experience on their mobile device, it’s frustrating to them.

Google’s advice: Create a fast mobile site with big buttons and text, keep steps to complete tasks to a minimum, and promote the site with  mobile ads for the two-thirds of people who use search to find a site.

More Mobile Trends

  • In the last 12 months, mobile searches have QUADRUPLED, and roughly 1 in 3 mobile searches have LOCAL INTENT.
  • In a recent survey by Google, 61% of people interviewed said they would go to a competitor’s site if your site is not mobile friendly.
  • For mobile price comparison shopping, 81% of users prefer mobile sites over mobile apps.
  • 95 percent of smartphone users conduct restaurant searches.
    • 90 percent of these users “convert within the day,” meaning they go out to eat after finding a restaurant on their mobile devices.
    • 64 percent were found to convert either “immediately” or “within one hour.”
Mobile drives IMMEDIATE traffic to your business!

Mobile Landing Pages

Sometimes, a simple mobile landing page is  all that’s needed for a  specific offer or promotion, rather than a complete mobile site.You can use remote landing pages when running PPC (pay-per-click) ads, and even have one landing page targeted to every keyword in your campaign! You might have a primary mobile website which receives traffic from mobile search, but you may also have mobile landing pages which are not linked to the main mobile site, but serve up mobile-optimized content that’s pertinent to your offers.Typically these would be offer or coupon pages or opt-ins from QR code or SMS marketing campaigns.Call us to find out if a mobile landing page is right for you.

 Check Your Website’s Mobile Friendliness

As of April 21, 2015 Google will be expanding their use of mobile friendliness as a ranking signal.

This change will affect mobile searches in all languages worldwide, and will have a significant impact in our search results.  Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Luckily, Google offers us a free tool to determine if your website is mobile friendly.  Type your URL into the search box at www.google.com/webmasters/tools/mobile-friendly/ to see how Google sees your site and to learn more about mobile-friendly pages. If your site doesn’t pass the test, you know who to call!

*Sterling Research and SmithGeiger


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