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Choose the right Social Media Platform for Your Business

25April 2019

The social media platforms recommended for your business¬† will depend on many factors, primarily your audience demographics and your marketing goals. Some businesses will only need to focus on one or two of the primary social media accounts, and others can make use of ALL of them. If you’re going to use a social media platform for business, know what its strengths and weaknesses are, play by the rules, follow their Terms of Service, and be sure to post engaging content geared toward your target prospect or customer, and keep the content fresh.

Facebook

  • Demographics – 1.3+ Billion users,Ages 25-54, 60% Female
  • Purpose – Building Relationships
  • Best for – Building Brand Loyalty
  • Downside -Limited Reach

Twitter

  • Demographics – 600 Million users, Ages 18-29
  • Purpose – News and Articles; conversation
  • Best for – Public Relations
  • Downside – 140 characters or less

Pinterest

  • Demographics – 70 Million users, Ages 18-35
  • Purpose – Online “scrapbooking”
  • Best for – Lead Generation
  • Downside – Images Only, very specific demographic

Instagram

  • Demographics – 200 Million users, Ages 18-29
  • Purpose – Building Relationships, conversation
  • Best for – Lead Generation
  • Downside – Images Only

YouTube

  • Demographics – 1 Billon users, all ages
  • Purpose – Search, “How-To”
  • Best for – Brand Awareness, How-Tos for Service Industries
  • Downside – Resource Intensive

LinkedIn

  • Demographics – 600 million users, Ages 30-40
  • Purpose – News and articles, conversation
  • Best for – Business Development; B2B business conversation
  • Downside – Limited interactions

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