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How to Get Found by Local Customers It’s vitally important that a local business has its business citations properly set up, claimed and optimized. One of the most important of these listings is Google Maps – the listings that can drive customers straight to your door. When a prospect searches Google for a specific type
Website design is an art and a science. Don’t leave it to chance, or to your brother’s third cousin’s nephew who knows a bit about programming and will do it for fifty bucks. This is something you don’t want to skimp on. If you don’t pay for it now, you will pay for it later. Your website
Everybody loves a good Top Ten list. Here’s our most recent compilation, on how to ensure your business maintains a great online reputation. 1. Own the first page of Google results. Here you want your company’s website, your social media profiles, any company or personal blogs, and press releases to show up. 2. Be Social. Claim
Let’s cut right to the chase. Marketing with video is effective. And it’s not expensive. Your videos don’t need to be fancy and high-production in order to be effective. Keeping it simple is best. If you’re not sure what to say in your marketing videos, ask yourself these questions. What is your product? For whom
With over 500 million active users per month, Google+ cannot be ignored. It’s worth a little extra time and effort in your social media marketing strategy. If you’re just beginning to learn about Google+ and how to best utilize it, this post is for you. Here are a just a few tips to get you
If you’re working with a web designer, you may hear lots of tech-speak that frankly goes right over your head (although you may not want to admit it!) Here are a few terms the you may hear when referring to the elements of your website that affect SEO (search engine optimization) as well as the
While I’m not a lawyer, and I don’t play one on TV, I can offer up a few generally accepted guidelines on the kinds of legal pages that every business should include on its website.
Every site should include an About page – a place where prospects and customers can learn a little bit about you, your business, and the people who work there. It’s not a legal requirement, but an About page is an essential page to help establish trust in you and your business.
It goes without saying, I hope, that customers need to have an easy way to get in touch with you. Email, phone, instant message, social media, and of course, phone – pick one, or several…but make it easy for people to contact you. If you want customers, that is.
Include an earnings disclaimer if you sell products or services that inform your visitors how to make money. Even if it’s information that they may construe as “how to make money.”
You can simplify and streamline these pages with one simple link in your web site footer entitled Legal Pages, and a drop down menu linking to each individual page. Nice and tidy – and covers your butt from all kinds of potential nagging legal issues.
Again – not a lawyer here – these are basic tips and a lawyer should be consulted to determine what you may need for your special business or situation. K?