10 Important Web Design Principles

4April 2020

Quality web design services involve more than just creating an aesthetically pleasing web page.

Business web pages that are well-designed are known to perform well and convert visitors into clients. Websites that are not well designed, on the other hand, tend to perform poorly in the long run.

But what makes good web design? Design is subjective, but there are basic standards that should be followed in order for a website to perform at itsĀ  maximum potential.


Your website should cater to your visitors’ needs. Make sure all your pages have a clear purpose and fulfill the needs of your potential clients in the most effective way possible.


Having a responsive design is a must. People use mobile devices today more often than ever before. Make sure your website looks good on a phone or a tablet in order to avoid having your visitors click away from your web page and run to the competition.


Studies show that most internet users read the screen in an F-shaped pattern (left to right, and top to bottom). It’s important that your website is easy to scan. Make sure your web pages display information to fit the reader’s natural behavior.


Smooth navigation throughout your website can encourage people to take action. Your visitors should be able to find what they need in 3 clicks or less and scan your website with ease.


Making your website easy to read and understand is crucial. People want to find information quickly. Organizing your website copy and content using headlines, bullet points and short paragraphs that are easy to read will help.


Colors are very important to design. There is such a thing as The psychology of colors is important when selecting color for your brand and marketing materials. The right colors to represent your brand could make the difference between encouraging your leads to convert and sending your visitors away in seconds.


Your information should be easy to find, but your website copy and content should also be easy to read. Make sure you use no more than 3 different typefaces to keep your web design and visual hierarchy streamlined.


They say a picture is worth 1,000 words, but the statement is only true if you use the right images. Make sure you use high quality images to represent your brand and consider using infographics, videos and other graphic elements to boost the professional look of your website.


Web design is not all about graphics. A good web designer should know how to make a website load fast. Visitors don’t have the time or the will to wait for a website to load. Unless you find a way to speed up your web pages, potential clients could leave in search for your competition.


Too many flashy elements that distract a user from what’s important does not make a good website. Simplicity is everything when the purpose of your website is to encourage your visitors to click the right buttons and help them convert. Make sure you keep your design simple so users can navigate easily on your website.


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