Why Mobile is Integral to Local Search

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15
May
2013

 

The rise of mobile devices like Smartphones and tablets has resulted in new opportunities while at the same time, making the world more complicated for marketers.

Studies confirm the importance of mobile and its better performance metrics than PC advertising. And new studies are revealing even more insight into consumers’ mobile purchase behavior.

One recent study, by Telemetrics and xAd, looks at mobile purchases in three verticals – Restaurants, autos (repair and purchases) and travel:

 

Source: xAd-Telmetrics “mobile path to purchase” study

 

In the Restaurant category, the study found that 89 percent of smartphone owners and 84 percent of tablet users have immediate purchase intent and take action within 24 hours of their research.

The study found that 33 percent of smartphone/tablet users in the Travel category “are looking to complete their transaction within the day.”

In Autos, 49 percent of mobile users intended to transact the same day as their information search.

In both cases, roughly half of smartphone and tablet users (51 percent in Autos and 46 percent in Travel) did make a purchase. In the restaurants category 85 percent converted.

In a nutshell – half of tablet and smartphone users who conducted research on their mobile devices ultimately made a purchase

This is a dramatic finding, and underscores the need for businesses to be sure their websites are optimized for mobile devices and local search.

 

 

 

 

 

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Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.

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Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram,anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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CONCLUSION

Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram,anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

 

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