Let’s cut right to the chase. Marketing with video is effective. And it’s not expensive.
Your videos don’t need to be fancy and high-production in order to be effective. Keeping it simple is best.
If you’re not sure what to say in your marketing videos, ask yourself these questions.
- What is your product?
- For whom is your product or service intended?
- How will your product or service directly benefit your customer?
Throw in some personality, or share a personal story about the product/service. When people see the real you, it’s easier to engage. Video will increase the conversions on your website, and you can multi-purpose the content by using it on all your social media outlets. Video will more likely be shared than its written counterpart, so video blogging is a good thing. There are so many advantages to using video, we can’t even list them all here. The only question is – are you using video yet, and if not, why not? Call Social Karma Marketing to talk about how to get started.