With over 500 million active users per month, Google+ cannot be ignored. It’s worth a little extra time and effort in your social media marketing strategy. If you’re just beginning to learn about Google+ and how to best utilize it, this post is for you. Here are a just a few tips to get you started.
Post visual content. True with most social media properties and with Google+ as well. Include images, video or infographics that are relevant to the post and will stimulate engagement.
Use the Discovery Option. Build segmented circles to receive recommendations of pages and people to follow.
Join communities and Hangouts. Participate in communities and hangouts to engage with other users and to increase connections relevant to your business niche.
Check the Circles of other brands and influencers: Use the About section of a person or page to discover lists of people or brands they are following or vice versa.
Use Hashtags. Find related posts, follow ongoing conversations and join in on trending topics.
Use Your Community. Employees can recommend your business to their circles to gain initial traction and exposure.
Connect Across Platforms. Connect your G+ account to all your other social platforms, to keep the conversation going across the web, and engage users no matter what their social media platform of choice.